What is search engine optimization?

Ensuring Yahoo, Google, MSN, and other search engines know your website exists so that people searching for your product or service will find your website. This involves not just submitting your site to search engines, but properly constructing the site itself.

Are URL swapping services effective?

No. Because search engines are able to discern relevant links and content from the irrelevant, simply addiing links to your site will not help your search engine rankings. Additionally, such links clutter and cheapen your website. It may also get you blacklisted from search engines.

What is Section 508?

Federal Law requires that websites are usable to the disabled--especially if you are a nonprofit organization. When a website is made in accordance to Section 508, your site becomes more visible to search engines.